Insights

5 Things You Need to Check To Achieve Quality Subtitling at Scale

Subtitling is an instrumental part of optimizing and streamlining your media outreach. Most of the audience in the media industry are visual learners so the demand for quality videos is increasing day by day. As digitalization has made the world a global village, consumers now expect relevant and local information that they can relate to. If you’re working in the media industry, chances are you’re experiencing the industry’s challenging demands around speed, quality, and cost.

The struggle is to increase your global video reach while maintaining the quality of your subtitles. Without knowing the fundamentals of subtitling, you may risk losing your valuable prospects due to a lack of background knowledge. For this reason, we’ve put together for you the five most important things you need to know to achieve quality subtitles at scale.

1. Which type of subtitles are right for my video?

Above anything, the first and most important thing to know is its types. Any video content with motion pictures has a story that is demonstrated through movement and gestures. The core message of this visual demonstration can be spread across a wider audience of any country apart from the native public using subtitle localization. Viewers watching videos with subtitles often belong to different cultural contexts. Each culture has a particular set of norms and preferences. People often prefer those subtitles that pertain to their psychological and cultural preferences. Similarly, some viewers are more quick readers requiring fast subtitles while others prefer a slower pace. Moreover, some of them just need subtitles as a supplementary explanation of the words spoken in the video. Therefore, to engage your audience, you must provide them with their required type of subtitle service.

Intralingual Subtitling

Intralingual Subtitling refers to the subtitling being done in the same language as per the one being spoken in the video. Some viewers are more capable of following subtitles appearing on the screen instead of just listening to it through audio delivery. These viewers are comfortable with the intralingual subtitles that are in the same language in which the video content is made. They just need to enhance their understanding of the original video through complimentary subtitles as an additional service. Similarly, sometimes the delivery of dialogue remains vague or rapid enough to remain comprehensible until a supporting subtitle appears to let the viewer understand what was said.

Interlingual Subtitling

Another type of subtitles includes interlingual subtitling which, as the name suggests, is to translate the narration from one language to another foreign language. By this service, the chance of reaching maximum people increases exponentially. This is because suddenly a foreign video content becomes accessible and understandable to a whole new range of viewers just by adding quality subtitles using a language other than the spoken one in the video.

Here one needs to understand that subtitles are something different from SDH (Subtitles for the deaf or hard-of-hearing) as the latter is used to facilitate people with hearing impairment. Whereas, the subtitles are meant for people who can hear and they provide language replacement for the spoken word i.e. translating it comprehensively.

Now the question arises as to which sort of subtitles to use for your video? According to the best industry practices, it is recommended to incorporate bilingual subtitled translation that caters to both local and global audiences. Facilitating subtitles in both native and foreign languages make your videos more inclusive and help improve the SEO ranking as well.

2. Where should I place my subtitles?

Subtitle placement is an integral part of your video product. To optimize your subtitles, you must comply with the suitable trends and best practices recommended by media professionals in your industry. Knowing the different types of subtitle placement will help you tailor your video according to your target market’s demand. Subtitle placement types include:

Hard or Open Subtitles: Hard subtitles (also known as hardsubs or open subtitles) are internal subtitles which are made an irreversible part of a digital media stream. As they are included in the video frame, they can be played directly with the original video without any additional plugin support. The language of the subtitles can’t be switched between other languages as it has now become a segment of the original video frame.

Soft or Playback Subtitles: Soft subtitles, often referred to as softsubs or playback subtitles) are contained in a separate text file outside of the video file. These files can be in a variety of formats such as .srt, .sub, .vtt. The softsub file is usually included alongside the video product and viewers have the option to toggle it on or off in their video player, if the player supports it. Often, the text rendering quality of the player facilitates subtitle optimization and fine-tunes them according to the video timeframe, custom font style, and required speed.

Closed or Pre-rendered Subtitles: These subtitles can be turned on or off according to the need and they are not imposed onto the video frame. However, they are present in the streamed video content and can be switched to different available languages.

The subtitle placement should be chosen based on the viewers’ requirement as well as your product marketing strategy and goals. If you have to provide the subtitles in live videos with tight time constraints, then they should be placed as hard subtitles so that they can be viewed in real-time by your viewers globally. However, if you are using subtitles for your ad videos, then the optional closed subtitles are best suitable for various online media platforms. On the other hand, if you are providing a personal subtitle service to a client and there are no strict specifications mentioned then it would be better to use soft subtitles, sent as separate text files. This is because they can be preserved and added by the clients according to the available player support later.

3. Do I need language replacement?

Language replacement in the media subtitling context means to provide a convenient substitute for the spoken content in a video. This is facilitated for the people who either cannot understand the language being spoken in the original media or the people who just need further explanation. Language replacement is a translation technique and knowing its types will help you understand which type of service would be best suited for your clients.

Subtitle Translation: The subtitles differ from other forms of language replacement essentially because they provide substitutional text to interpret the language being spoken in the video. As the text displayed as titles is normally placed below the visual characters’ display capacity, it is called ‘sub’ i.e. bottom / additional / under.

Dubbing: In dubbing, the voice of the speaker becomes replaced with the dubber’s voice. The dubbed voice overlaps the original voice completely in a way that it portrays all emotional nuances and voice modulation tactics as per the dialogue delivery. Unlike lectoring where the voice in the background can still be heard.

Voiceover: Voiceover is usually used to incorporate narrative style in the videos or audios. Although dubbing can often be mistaken as voiceover, the former is mostly to do with re-recording the audio while maintaining lip synchronization, tone, and emotion of the original speech. Whereas, the latter is mostly devoid of emotive and tonal significance and the original track can still be heard in the background.

Captioning: Captions are mostly transcribed visual text of the audio that is being heard during a media stream. Subtitles are provided assuming that the viewers are hearing the audio simultaneously without understanding the language being spoken. However, most of the time, captions are intended for people who cannot hear.

After reviewing the different types of language replacement, it is easier to understand which sort of solution you need for your specific media project’s audience. If your viewers are interested in listening to the original sound along with the additional subtitled translation, you should go for the option of language replacement through subtitles. In contrast to the dubbing or voiceover language replacement that overlaps the real speech, the subtitling solution can be an added advantage for your viewers. It will allow them to choose their preferred translation from an array of multiple available languages. In doing so, it would not only lead to a wider audience but will also help in preserving the original emotions and tone of the spoken words in the video.

4. How do I check my subtitling quality?

By planning for and checking the below quality indicators, you can have an edge over your competitors in the media market.

1- Placement: The placement of the subtitles in a video frame should be precise and proper so that they don’t get in the way of visual content and feel easy on the eyes as well.

2- Delivery Speed: The appropriate word per minute (WPM) speed standard should be followed while displaying the subtitles to avoid making them too fast to read. Experts suggest a speed between 160 to 180 WPM.

3- Localization: Subtitle localization means to tailor your translated display text according to the target audience using language adaptation techniques. The localization of subtitles is done keeping in mind the local context of reference regardless of the standard alternative translations.

Why is Subtitle Localization Important?

Subtitle localization is important because it not only helps increase your audience range but also helps in getting your brand message across a broader spectrum, more accurately and engagingly. Most of the time, your viewers are more interested in seeing their native language text displayed along with their favorite brand image. They feel more connected to it as it seems more accessible to them.

Foreign languages are not only unfamiliar to the audience but to some extent, intimidating too. Subtitle localization transforms the foreign video content to become comfortably familiar to the viewers. Scaling your media business by improving the subtitle production and placement is something that should be a part of your video marketing plan from the very start.

Automation: Subtitle automation is more like adding captions through an automatic, AI-Inspired editor. Although the auto-generated subtitles are as intelligent as manual ones, sometimes they prove to be speedy and timely enough to increase productivity by managing tight deadlines.

Engagement: More than 40% of the Non-Native American public admit that their ESL skills are below average. Most of them watch subtitled videos not only to understand the content but also to use it as a learning tool for language proficiency. Other native speakers still prefer subtitles to retain the information visually. Engage your audience by catering to their subtitling needs.

Tone: The quality subtitles should be mindful of the language tone, narrative style, and dialogue emotion of the spoken words.

Synchronization: The number of words appearing on the display screen at a time and the synchronization of title text according to the timestamp of the audio speech moments must be harmonized and accurate. The text alignment should be proper and to avoid any possible offset that may annoy the viewers.

Consistency: Ensuring consistent language style and word usage throughout the video subtitles enables a seamless, quality experience for your audience.
A well-crafted subtitling solution plan needs pointers to enhance the standards and take it up several notches. For this purpose, you should study the competitive market data available for the media subtitling industry and follow the mentioned pointers. By analyzing these improvement features and incorporating them suitably in your videos you may make or break the quality of your subtitling service in the media industry.

5. How do I achieve quality subtitles at scale?

A smart streamline strategy helps scale your subtitling budget internationally by making optimum use of the available resources. By subtitling a single video using multiple languages, you can not only generate more leads for your business but you can also cut down the cost of making several independent videos. The key to your subtitling strategy is to combine the speed of automation and the accuracy of human talent.

Especially, in infomercials and brand endorsement videos, captions and subtitled text grab the attention of the viewers instantly. When the audience is engaged, the chance to grow your potential customer base increases. During navigation through rapid localization demands the subtitles and managing production with tight delivery timelines, the track metrics count a lot.

The number of views, click-through rate, video completion rate, average view time, etc. are some of the most important for monitoring tools for measuring public engagement and interest. This helps in gauging their demand and requirement for quality video content produced by your company. By knowing these statistics and following the performance-based quality indicators, you can shape up a consistent media strategy to scale your subtitling business in the industry.

We at Tarjama understand that subtitles are a crucial part of your video product and they must be done with accuracy. Learn more about our premium-quality subtitles offered in 55+ languages for 200+ industries worldwide.

References:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6007935/

https://www.primefocustechnologies.com/blog/leveraging-cloud-technologies-in-subtitling-task-management-artificial-intelligence-security/

https://www.textmaster.com/blog/localizing-video-subtitles/

https://bulletinline.com/2020/08/03/captioning-and-subtitling-solution-market-size-2020-industry-share-strategies-growth-analysis-regional-demand-revenue-key-players-and-2026-forecast-research-report/

https://www.3playmedia.com/2018/03/06/captions-vs-subtitles-do-you-know-the-differencehttps://www.bbc.co.uk/rd/blog/2015-09-how-fast-should-subtitles-be

From Code to Culture: LLMs and Humans Bridging Global Dialects

Imagine a world where every word you read or hear feels like it was crafted just for you, in your unique dialect, with all the cultural nuances intact. Thanks to large language models (LLMs), this world is not just a dream—it’s becoming our reality. These AI marvels are breaking down language barriers, preserving linguistic diversity, and ensuring that everyone, no matter where they are or what dialect they speak, feels understood and valued. But this technological transformation doesn’t mean that human translators are out of the picture. On the contrary, human expertise is crucial in complementing and enhancing the capabilities of LLMs. Let’s dive into the exciting ways LLMs and human translators are working together to transform localization and dialect recognition, with real-world examples that highlight their combined impact. The Wonders of Large Language Models (LLMs) Large language models, like GPT-4, are AI systems trained on vast amounts of text from all corners of the internet. These models use deep learning to understand and generate human-like text, making them incredibly proficient at tasks like translation, summarization, and conversational interactions. Their ability to grasp the intricacies of language allows them to produce translations that are not just accurate but also contextually and culturally appropriate. Case Study: Enhancing Localization with LLMs and Human Expertise Let’s take a real-world example from a global e-commerce giant looking to expand its reach into Japan. Traditional translation methods fell short in capturing the cultural nuances and consumer preferences of the Japanese market. Enter LLMs and a team of human translators. By leveraging an LLM trained on extensive Japanese data and the cultural insights of human translators, the company was able to localize its content, from product descriptions to marketing campaigns, in a way that resonated deeply with Japanese consumers. The result? A significant boost in customer engagement and sales. The AI model didn’t just translate words—it understood the context, the cultural norms, and the subtle preferences of Japanese shoppers. Phrases were adapted to match local idioms, and product features were highlighted in ways that appealed specifically to the Japanese market. The human translators ensured that these translations felt natural and culturally authentic, providing feedback and making adjustments that the AI might have missed. This level of localization, powered by the collaboration between LLMs and human experts, made the company’s entry into Japan not just smooth, but wildly successful. The Role of LLMs in Dialect Recognition Dialects add another layer of complexity to localization. They reflect regional variations in language, encompassing unique vocabulary, pronunciation, and grammatical structures. Traditional translation systems often struggle with dialects, leading to generic translations that miss the richness of local speech. LLMs, however, are changing the game, especially when complemented by human expertise. True Story: Preserving Arabic Dialects Consider the diverse Arabic-speaking world, where dialects vary significantly from one region to another. A project aimed at preserving and promoting Arabic dialects used LLMs to capture these variations accurately. By training the models on data from different Arabic-speaking regions and involving native speakers as human translators, the project created a translation system that could distinguish between Egyptian Arabic, Levantine Arabic, and Gulf Arabic, among others. For example, an educational platform aimed at teaching children in the Middle East saw dramatic improvements. Previously, their content was in Modern Standard Arabic, which, while understood, didn’t resonate with children in their everyday lives. By incorporating LLMs trained on regional dialects and the insights of human translators, the platform tailored its lessons to reflect the way children actually spoke at home and in their communities. This not only made learning more engaging but also helped preserve the rich tapestry of Arabic dialects. Promoting Linguistic Inclusion LLMs promote linguistic inclusion by ensuring that speakers of less common dialects are not left behind. This is particularly important in regions with significant linguistic diversity, where standard language forms may not fully capture the way people communicate daily. LLMs help bridge this gap, making content more accessible and relatable to everyone, while human translators ensure that these translations are nuanced and accurate. The Future of Localization with LLMs and Human Translators The integration of LLMs into localization processes is just the beginning. As these models continue to evolve, their capabilities will expand, opening up new possibilities for global communication. Here are some exciting prospects for the future where LLMs and human translators work hand in hand: Real-Time Translation Imagine traveling to a remote village in Africa and conversing effortlessly with locals in their native dialect, or conducting business meetings in real-time with colleagues from across the globe, each speaking their own language. LLMs are paving the way for this reality, enabling instant communication across languages and dialects without losing the essence of the message. Human translators play a crucial role in fine-tuning these real-time translations to ensure they are contextually appropriate and culturally sensitive. Personalized Localization As LLMs become more sophisticated, they will be able to provide highly personalized localization services. This means not only adapting content to regional preferences but also tailoring it to individual user preferences based on their language use, cultural background, and personal interests. Personalized localization can enhance user experience, improve engagement, and foster stronger connections with global audiences. Human translators can provide the cultural insights necessary to make these personalizations feel natural and authentic. Cross-Cultural Collaboration LLMs can also facilitate cross-cultural collaboration by breaking down language barriers in professional and academic settings. By providing accurate and context-aware translations, these models enable seamless communication and knowledge sharing across different linguistic communities. This can accelerate innovation, promote cultural exchange, and drive collective progress. Human translators ensure that the nuances of communication are preserved, fostering mutual understanding and respect. Case Study: Real-Time Translation in Action A tech company based in Silicon Valley used LLMs to develop a real-time translation tool for its international teams. Previously, language barriers caused delays and misunderstandings. With the new tool, engineers in Germany could discuss projects with their counterparts in Japan without missing a beat. The LLM didn’t just translate words—it maintained the technical

July 31, 2024

AMT: Bridging the Arabic Translation Gap with Robust Refined Data

At the core of any machine translation system or GenAI is the training data that powers it – without high-quality, vast training datasets, even the most advanced algorithms fail to deliver accurate translations. The efficacy and capabilities of AI translation tools rely wholly on letting algorithms learn the true breadth and nuances of languages via data at scale. Training data encompasses not just vocabulary but the contextual and cultural wisdom that enables translating ideas versus words. It is this data flowing through neural networks that allows AI translation models to decode intricate grammar rules, learn platitudes and phrases, identify positive versus negative tones, and pick up on societal norms critical for localization. As cross-border business and communications continue expanding globally, the need for accurate and culturally nuanced translations into languages like Arabic is greater than ever. However, free online translation tools often fall short of properly conveying context and emotion essential for resonating with local audiences. Google Translate relies on crowdsourced translations from random contributors instead of professional linguists. Anyone from experts to laypeople can submit translated terms, phrases, and idioms, often inaccurately. This lack of quality control introduces serious risks when using Google Translate for vital communications. On the other hand, entrusting confidential documents to Google Translate is akin to letting an unqualified friend handle critical legal translations. Perhaps even worse, some mischievous contributors intentionally submit offensive translations to troll the system. This is where pioneering localization service providers like Tarjama can step in to address the need for quality Arabic-secured translations. Harnessing more than 15 years of expertise, Tarjama’s specialized neural machine translation (AMT) engine effectively connects advanced AI with the intricacies of the Arabic language. This is achieved by leveraging top-notch business data and the collaborative power of human linguists, ensuring the delivery of accurate, business-centric Arabic translations. Tarjama’s AMT integrates easily into workflows while securing data with stringent encryption measures per ISO 27001 standards. Additionally, tailored AMT models can be custom-trained on client data for unparalleled accuracy. Acknowledging the distinctive challenge presented by the scarcity of Arabic low-sourced data in the realms of information processing and artificial intelligence, the constraints on resources for the Arabic language, when compared to more extensively studied counterparts, pose a significant obstacle to obtaining comprehensive and diverse datasets. Addressing typical limitations associated with Low-Resource Language, such as Arabic, Tarjama employs an advanced Human-in-the-Loop approach to navigate these challenges effectively. This innovative methodology involves collaboration between in-house translators and AI, working together to enhance outputs by rectifying factual errors, refining language to achieve near-human fluency, and employing appropriate terms and styles. With a foundation of robust and meticulously refined Arabic data, the AMT system attains elevated proficiency levels, leveraging the expertise of seasoned linguists to ensure precision and sensitivity in translations. Furthermore, Tarjama actively contributes to the progress of Arabic Natural Language Processing (NLP) research. Through the provision of Arabic datasets and valuable insights to various institutions, Tarjama plays a pivotal role in advancing Arabic AI, ultimately enhancing its capacity to serve the language’s vast community of half a billion speakers on a global scale. As businesses expand into the Middle East’s booming markets, precise Arabic localization is key to engaging consumers. With their tech-enabled human translators, Tarjama unlocks the potential of AI to provide high-quality Arabic translations that Arabic speakers trust. Keen to delve deeper into AMT? Whether you’re a startup or a global enterprise, we’re here to assist you in devising a tailored plan that suits your needs. Reach out to one of our proficient product experts today!

January 26, 2024

The Influence of AI on translation and localization in 2024: 5 Emerging Trends to Keep an Eye On

As we navigate the language-rich landscape of global business in 2024, the influence of AI on translation and localization is transformative. Embracing these emerging trends allows businesses to not only overcome language barriers but also create a more immersive and authentic experience for their global audiences. The growing demand for multilingual AI translation technology, coupled with the increasing marketing needs and evolving privacy/disclosure laws, propels the expansion of the Translation Service sector. According to Globe News Wire, the translation service market is poised to reach USD 47.21 billion, with a projected CAGR of 2.60% by 2030. The synergy between AI and language services is unlocking new possibilities for cross-cultural communication, setting the stage for a more interconnected and inclusive global marketplace. 1. Advanced Neural Machine Translation (NMT) The progression of Neural Machine Translation (NMT) powered by Artificial Intelligence (AI) has fundamentally transformed language services. Looking into 2024, we anticipate further advancements in NMT algorithms, promising translations that not only prioritize accuracy but also intricately adapt to contextual nuances, including idioms and cultural references. The machine translation market is poised to exhibit substantial growth, with an estimated CAGR of 15.19% from 2022 to 2027. This growth forecasts an increase in market size by USD 1,022.6 million. Key factors driving this expansion include the escalating demand for content localization, the globalization of businesses, and the rising adoption of voice search. In essence, the machine translation market comprises software solutions that glean meaningful insights into human sentiments and opinions by collecting, measuring, and categorizing voice and speech data from sources such as audio files and calls. A notable trend influencing language services is the increasing integration of AI, particularly NMT, with Computer-Aided Translation (CAT) tools. This collaboration introduces features like automated terminology suggestions and context-aware translation recommendations. Businesses leveraging advanced NMT can enhance the quality of their translations while significantly reducing the time and cost associated with traditional language services. As a result, companies can streamline their global communication, making it more efficient and culturally resonant with their target audiences. 2. Customized Localization Through AI Insights In 2024, the scope of localization extends beyond mere translation, encompassing the adaptation of content to align with the cultural, linguistic, and regional preferences of the target audience. AI assumes a pivotal role in this process, offering crucial insights for customized localization. By scrutinizing data from diverse sources, such as social media, user behavior, and market trends, AI becomes a guiding force for businesses, enabling them to tailor content to specific audiences and increase their profits. A study by Harvard Business Review underscores the significance of this approach, revealing that brands leveraging localization services are 1.5 times more likely to achieve heightened profits compared to those that overlook this strategic practice. Customized localization not only ensures that the language is accurate but also considers cultural sensitivities, idiomatic expressions, and visual elements that resonate with the local audience. AI-driven insights empower businesses to create content that feels native to each market, enhancing user engagement and fostering a deeper connection with global consumers. The use of data-driven budgeting decisions further enhances efficiency in resource allocation, translating high-value content while employing machine translation for less critical material. Analyzing social media metrics becomes a powerful tool for understanding market sentiment and identifying areas for growth. The iterative nature of using data allows businesses to continuously refine their strategies, ensuring they remain responsive to the evolving demands of the global market. The symbiosis between AI and localization practices emerges as a strategic imperative for organizations striving to thrive in the interconnected and culturally diverse marketplace of 2024. 3. Real-time Language Support with AI-Powered Chatbots: In 2024, AI is reshaping global customer support by revolutionizing real-time language assistance through AI-powered chatbots. These chatbots, equipped with NLP capabilities, interact seamlessly with users in multiple languages, offering instant assistance and resolving queries efficiently. Businesses are increasingly incorporating AI-driven chatbots for multilingual customer support, improving user experiences and allowing scalable language support without a proportional increase in human resources. AI chatbots ensure consistent and accurate communication across diverse language markets. AI-driven localization is poised to power personalized customer experiences in 2024, capitalizing on the opportunity for businesses to deliver a personalized approach currently underutilized by over half 61% of global enterprises. The localization industry will witness a wave of innovation, leveraging AI and Language Model Systems (LLMs) to create deeply personalized experiences across global markets. These technologies bring a new level of automation to content translation, allowing human resources to focus on critical assets, while automated quality checks ensure fit-for-purpose content at every step. 4. Improved Speech-to-Speech and Speech-to-Text Translation Technologies Leveraging AI capabilities, speech-to-text software is transforming various applications, including hands-free note-taking, live captioning, and elevated customer service. It efficiently converts spoken words into written text, facilitating rapid and effective creation of emails, generating helpful meeting and event transcripts, and enhancing overall accessibility. The adoption of speech recognition for transcribing audio and video content not only streamlines business processes but also fosters accessibility. As we move into 2024, we anticipate significant strides in speech-to-speech and speech-to-text translation technologies. These advancements enable real-time, precise translations of spoken language, effectively dismantling communication barriers. Notably, the technology now accommodates a wider array of dialects and accents, fostering greater inclusivity in communication. This development carries profound implications across sectors such as international business, education, and healthcare, where clear and accurate communication is imperative. These evolving technologies will not only boost translation efficiency but also elevate the quality of cross-cultural interactions, fostering a more connected and accessible world. 5. Growth of Transcreation and personalized content generation Transcreation stands as a specialized art within the realm of translation, striving not merely to convert words from one language to another, but to transform a message while retaining its original essence and impact. Widely embraced in marketing, this approach serves as a key asset in cross-cultural communication, offering a distinctive edge in conveying messages effectively across diverse audiences. The surge in customer demand for personalized content is propelling the need for both

January 17, 2024

5 Signs Your Business is Ready For Global Growth

You have the spirit of entrepreneurship and an innovative idea for establishing a business. This business will go through phases as you grow and produce better products or services. Naturally, you focus on the local market first because getting a big share there is easier. You already know your demographics, buyer personas, economics, and more. However, there will be times when your startup expenses are entirely over the national market, and you need global growth to progress within your industry. That is when you should be ready for international business expansion; it is necessary but also a long shot. You have to be sure your company has a solid foundation to handle operating on a global scale. We can list the reasons why companies go global as: – They have dominance over their local market, – They seek continuous success, – There is a consistent demand from overseas, – They have the necessary fund, expertise – Progress and development require expansion. Here are five signs that show that your business is ripe and prepared to go global: You Start Having International Customers One of the first signs that indicate that you may start considering global growth is attracting customers from overseas. This shows your product or service interests international customers. However, the flow of international customers should be consistent. Then you know the demand is building up. So you should track the sign for weeks, even months, to ensure that establishing steady sales overseas is possible. You Have A Strong Plan for Operations The biggest challenge you would face is organizing your operations. It would help if you did extensive research about your target area; its business law, taxes, shipping arrangement all should be precisely planned so that you can make an impactful entrance to the market. It is all about function. Without a smooth operating system, you cannot create a reputable brand identity regardless of the quality of your products. You need local sales, development, and marketing teams established that know the buyer personas. Therefore, you make sure that your services can maintain the same quality everywhere. You Produce High-Quality Products The international market is a fighting pit; you will have many rivals with much more experience. Companies going international should be ready for the competition. It is hard to navigate obstacles that will show up at every stage of your global growth journey. The quality of your products or services is what will make you stand out among your competitors. Consumers have become so conscious and selective that they can spot any defect. This means you must be confident in your products and be sure they are excellent. You Localize Everything Ensuring your success overseas depends mostly on adapting your strategies, operations, products, and business identity to your target market. Companies that should go global are the ones that completed the localization process, working with professional language service providers and marketing teams. Localization means adapting all your content to your target market according to its: – Culture, – Customs, – Language, – Law, – Demographics, – Interests, – Buyer personas, and more. It is all about creating target-audience-oriented content. You are at the dead-end if you do not speak the same language as your target customers. You cannot expect the market to fit you; on the contrary, you should adapt, shape, and bend your endeavors for the market. Presenting content that offends your target audience or does not spark an interest within the market means you have no chance of growing. The scalability of your expansion can only be measured by how “local” you are. So, you should educate yourself and your whole team on localization. The best way to be sure that you are ready to take the step is to work with professional language experts who specialize in localization. You Have A Reliable Business Partner You cannot walk the path of global growth alone. It is a great challenge, and you need reliable alliances when entering an unknown region. As we mentioned before, you need local partners and staff that will guide and help you. You have to be sure your supplier can meet growing demands; your business partners should include local experts. Because international expansion does not only cover sales and marketing, you have to take care of legal issues, requirements, and establish a solid infrastructure for the distribution, local dealers, and suppliers. If you do not have a strong partnership overseas, it may be better to establish those connections first and then step into the international market. When it feels like it is the right to go global, you should consider these five signs to determine whether you are ready for it or is it just enthusiasm. Without reading all the data, researching, and creating tailored strategies, you cannot expect to succeed. Working with experts is the only way to ensure you achieve your goals. Tarjama provides businesses that want to go global with excellent localization services; our linguists are experts within their fields, and they operate with the support of advanced AI. If you’re going to expand internationally and do not know where to start, we would be delighted to help and guide you. You can contact us anytime!

September 5, 2021

5 Things You Need to Check To Achieve Quality Subtitling at Scale