Challenge:
Noon, a leading e-commerce platform in the Middle East, needed to scale its product offerings while maintaining a seamless Arabic shopping experience. The platform struggled with delays in localizing vast amounts of content into Arabic, affecting its speed-to-market.
Solution:
Tarjama& addressed these challenges with a dedicated team of over 100 linguists and an optimized Translation Management System (TMS). This approach streamlined the translation process, allowing Noon to accelerate content delivery while maintaining high-quality standards. Tarjama’s scalable, 24/7 availability enabled Noon to handle fluctuations in demand efficiently.
Impact in Numbers:
- 9M+ Words Translated: Consistent, high-quality Arabic content delivered for Noon’s platform.
- 45% Cost Savings: Noon achieved a significant reduction in translation costs due to Tarjama’s optimized workflows.
- 100+ Linguists: A skilled team supporting Noon’s rapid content expansion.
- 24/7 Availability: Ensured continuous updates and minimized delays.
Customer Experience:
Noon provided its Arabic-speaking customers with a more seamless and consistent shopping experience. Regular workshops and training ensured that Tarjama’s linguists met Noon’s quality standards, resulting in high customer satisfaction.
Proven ROI:
Noon tripled its translation capacity within a year, expanding successfully across the MENA region. Tarjama continues to support Noon’s international expansion with agile and cost-effective translation solutions.
